A recent report by Internshala sheds light on the evolving preferences of GenZ job seekers, revealing a distinct inclination towards learning and growth opportunities over mere salary packages. Titled 'Navigating GenZ Workplace Expectations in 2024: Insights for HR Professionals,' this comprehensive study provides invaluable insights into the mindset of the newest entrants into the workforce.
According to the report, a staggering 67% of GenZ individuals prioritize the prospect of continuous skill enhancement and career advancement offered by prospective employers. This underscores their fervent quest for personal and professional development.
Interestingly, while salary packages remain a priority for 25% of GenZ, a mere 4% are swayed by company culture, and only 3% by brand reputation. Moreover, additional perks such as health insurance and ESOPs serve as motivators for just 1% of applicants.
In terms of optimism towards finding employment, the report highlights a significant positivity among GenZ, with 52% feeling highly optimistic and an additional 23% somewhat optimistic. However, it also emphasizes their strong emphasis on achieving a healthy work-life balance, with 84% considering it a top priority.
Diving deeper into employer preferences, the report reveals a diverse spectrum, with 40% gravitating towards established brands, 30% showing interest in startups, and 21% preferring small to medium-sized enterprises (SMEs). Moreover, reputation management plays a pivotal role, with platforms like Glassdoor influencing the decisions of 39% of GenZ job seekers.
Interestingly, nearly half (49%) of GenZ individuals view job hopping positively, reflecting a willingness to explore diverse career paths. Notably, work-life balance emerges as the primary measure of career success for 48% of GenZ job seekers.
When evaluating potential employers, GenZ places a premium on factors such as career development opportunities (42%), promotion prospects (38%), and organizational growth trajectory (14%). Additionally, access to professional development and advancement opportunities is deemed essential by 41% of GenZ job seekers.
The report also delves into GenZ's perceptions of AI, with 57% viewing it as a valuable asset. Moreover, diversity and inclusion, as well as sustainability efforts and environmental policies, are paramount for 67% and 70% of GenZ job seekers, respectively.
In summary, as Krishna Raghavan, ex-chief people officer (CPO) of Flipkart, underscores, HR professionals must recognize and cater to GenZ's profound emphasis on continuous learning and personal growth. This necessitates not just offering training programs but fostering a culture that thrives on curiosity and innovation.
Internshala Jobs witnessed a peak in GenZ job applications from May to August, with management and engineering roles emerging as the most sought after. Business Development and Human Resources were identified as the top job profiles, with Delhi-NCR leading in job seeker activity.
In conclusion, with the influx of GenZ job seekers, HR professionals must delve deeper into understanding their nuanced expectations and aspirations. The Internshala report, drawing insights from over 4700 actively job seeking GenZers, serves as an invaluable resource for navigating the evolving landscape of employment opportunities.
