In a strategic pivot, Skoda Auto Volkswagen has been reevaluating its powertrain strategies for the Indian market. Amidst significant changes in the automotive landscape, especially with the evolving preferences towards sustainable mobility, Skoda is contemplating a comeback for diesel engines, particularly with its flagship model, the Superb.
The fiscal year 2021 marked a pivotal moment for Skoda Auto Volkswagen in India, marked by a paradigm shift in its approach. The company announced its decision to discontinue diesel engines from its lineup, prioritizing turbo petrol (TSI) powertrains and emphasizing the localization of the MQB A0 IN platform.
The introduction of the MQB A0 IN platform heralded the arrival of notable models such as the mid-size SUV Kushaq and the rejuvenation of the sedan segment with the launch of the Slavia. However, recent developments suggest that Skoda is reconsidering its stance on diesel engines, particularly with the iconic Superb sedan.
Skoda's Strategic Reevaluation: Reviving Superb Diesel Variant
Skoda Auto India, under the leadership of Brand Director Petr Janeba, has expressed intentions to reintroduce key models like the Octavia and the Superb. Understanding the significance of these models, especially with a substantial existing customer base of around 70,000 Octavia owners and 25,000 Superb enthusiasts, Skoda aims to cater to diverse preferences by offering both petrol and diesel options.
While the Octavia and locally manufactured vehicles will retain their turbo petrol engines, the Superb is poised to make a significant return with a diesel powertrain. This strategic move aligns with Skoda's objective of meeting varied customer demands and reaffirming its position in the premium sedan segment.
Market Entry Strategy: Superb via CKD Route and Potential Octavia RS Revival
Skoda Auto is deliberating the most effective market entry strategies, considering both Completely Knocked Down (CKD) and Completely Built-Up (CBU) routes. The initial plan entails introducing the Superb through the CBU route, followed by exploring CKD assembly, albeit subject to stringent emissions standard tests that could prolong the process by approximately 18 months.
Moreover, responding to consumer preferences, Skoda remains open to reintroducing the acclaimed Octavia RS variant, albeit exclusively through the CBU route. This approach allows Skoda to offer a premium European-spec variant without the need for extensive homologation procedures.
Superb Specifications and Market Expectations
Globally renowned for its diverse engine lineup, the Superb offers a range of powertrain options, including plug-in hybrid, mild hybrid TSI, and diesel variants. For the Indian market, Skoda plans to introduce the 2.0-liter turbo petrol engine, delivering an impressive 201bhp, alongside a 2.0-liter diesel engine generating 147bhp. Both engines will be coupled with a seamless 7-speed dual-clutch automatic transmission, promising a blend of performance and efficiency.
Enthusiasts and consumers alike anticipate the Superb's debut in the Indian market, expected to transpire in the coming year, signaling Skoda's renewed commitment to offering premium, technologically advanced vehicles tailored to the discerning Indian consumers.
In conclusion, Skoda's strategic recalibration, particularly regarding the reintroduction of the Superb diesel variant, underscores the brand's agility in responding to market dynamics and evolving consumer preferences. As Skoda charts its course towards a sustainable and customer-centric future, the revival of iconic models like the Superb signifies a new chapter in the brand's journey in India's automotive landscape.
Skoda Superb, Skoda Auto Volkswagen, Diesel variant, Indian market, Powertrain strategies, Turbo petrol, MQB A0 IN platform, Premium sedan segment, Market entry strategy, Octavia RS variant
